This Privacy Policy describes how LED Sign City (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. We refer to any information that can uniquely identify an individual as “Personal Information.”
Device information
- Examples collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose: to load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
- Source: collected automatically using cookies, log files, web beacons, tags, or pixels.
- Disclosure: shared with our processor Shopify.
Order information
- Examples collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose: to provide products or services, process payments, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for fraud, and provide information or advertising in line with your preferences.
- Source: collected from you.
- Disclosure: shared with our processors Shopify, PayPal and QuickBooks.
Customer support information
- Purpose: to provide customer support.
- Source: collected from you.
Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example, we use Shopify to power our online store (see Shopify’s privacy policy at shopify.com/legal/privacy). We may also share your Personal Information to comply with applicable laws, to respond to a subpoena or lawful request, or to otherwise protect our rights.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We use Google Analytics to understand how customers use the Site (opt out at tools.google.com/dlpage/gaoptout). You can opt out of targeted advertising through Facebook, Google and Bing ad settings, or via the Digital Advertising Alliance opt-out portal at optout.aboutads.info.
Using Personal Information
We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
SMS Marketing and Communication Policy
Consent for Communication: By providing your phone number to LED Sign City, you consent to receive SMS messages and phone calls regarding order updates, quote statuses, customer queries, and marketing messages. Subscription for marketing messages can be made through our website forms or by verbal consent to our representatives.
Use of Personal Information: Your phone number is used not only for SMS marketing but also to communicate important information about orders, provide quotes, and respond to customer queries.
Opt-Out for Marketing Messages: To unsubscribe from marketing communications, reply STOP to any of our marketing text messages. Your request will be processed promptly.
Lawful Basis (GDPR)
If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases: your consent; the performance of the contract between you and the Site; compliance with our legal obligations; to protect your vital interests; to perform a task carried out in the public interest; or for our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.
Automatic Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when it has a legal or similarly significant effect on you. Our processor Shopify uses limited automated decision-making to prevent fraud — such as temporary denylists of IP addresses or credit cards associated with repeated failed transactions — which does not have a legal or otherwise significant effect on you.
Your Rights
GDPR: If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that it be corrected, updated, or erased. Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States.
CCPA: If you are a resident of California, you have the right to access the Personal Information we hold about you (the “Right to Know”), to port it to a new service, and to ask that it be corrected, updated, or erased. To exercise these rights or designate an authorized agent, please contact us at the address below.
Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media or content cookies. Cookies remember your actions and preferences and provide information on how people use the website. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded. You can control and manage cookies through your browser settings, though blocking cookies can negatively impact your experience.
Do Not Track
Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at shop@ledsigncity.com or by mail: LED Sign City, LLC, 3422 Old Capitol Trail #568, Wilmington, DE 19808, United States.
Last updated: 1/24/2022