The 411 on outdoor LED signs.
Pixel pitch, nits, viewing distance, permits, timelines and what a cheap sign really costs over fifteen years — in plain language, because this is capital equipment and you deserve the whole picture.
Answer four questions and you have everything you need.
Not sure of the answers? Tell us what you do know and our in-house team will find the sweet spot with you — it is a five-minute call.
Named for how far away people read them.
Higher resolution is worth paying for on a smaller sign viewed up close. On a large sign read from a distance it is invisible — so we match resolution and brightness to your real viewing conditions instead of selling you the top of the line.
Balanced clarity and reach — the versatile middle ground most businesses land on.
The sharpest resolution we make — crisp, detailed and ready for close-up reading.
Our billboard series — maximum brightness and large-scale visibility.
Pixel pitch vs. screen size — and why bigger is not always clearer.
Pixel pitch is the distance in millimeters between the center of one LED and the next. A smaller number means the LEDs sit closer together: higher resolution, sharper detail. Screen size is just the physical dimensions — it sets how big your message looks, not how clear it is.
A large P10 highway billboard can look every bit as sharp to a driver at 200 feet as a small P6 sign does at 20. Resolution only means something paired with viewing distance.
Resolution vs. brightness — it is not either/or.
The real question is not which matters more. It is how the two work together with size, location, traffic speed and the kind of content you plan to run.
7,000, 8,500 or 10,000 nits — which one is right?
A nit measures screen brightness; higher means more visible in direct sun. Indoor screens run 1,000–2,000. Outdoor starts around 7,000.
Will not wash out in normal daylight.
The strongest balance of brightness and efficiency for mixed light.
The brightest option we build — it cuts through the harshest sun.
This is about fit, not better versus worse. P6 and P8 give you higher resolution at 7,000–8,500 nits for closer viewing; P10 trades resolution for up to 10,000 nits and long-distance punch. Tell us your site and we will recommend the balance — and adjust it at no cost within the first year if you disagree once it is up.
A cheap sign is only cheap until you own it.
The true cost of an LED sign is not the sticker price. It is what you spend keeping it running — or replacing it — over the next fifteen years.
One sign, improved over time — not replaced every few years.
Most LED companies chase the next product and leave the customer who bought three years ago holding obsolete hardware. We build one display and keep improving it, without abandoning whoever bought it first.
Every innovation we introduce is backward compatible. You can upgrade modules, controller, power system or software on the sign you already own — and we credit you for the parts you replace.
Placing the order, and what happens next.
Buyers of capital equipment want clarity, not marketing language. Here is exactly how it works.
We have been building outdoor LED signs since 2006.
Long before every corner had a digital sign, we were engineering, assembling and supporting them here in the USA. Almost two decades later we have shipped thousands of displays to storefronts, dealerships, car washes, fuel stations, churches and schools.
That experience is why the signs are modular, upgradeable and backed by people who answer the phone — not a warehouse reselling last year's panels.
